If you’ve received permission to use our logo, product icons, or other trademarks, follow these guidelines.

Q2U™ Logo

The Q2U logo can only be used:

  1. To brand an active Q2U™ QR code that directs users to the q2u.fyi site, or
  2. if you have an existing partnership or sponsorship and you’ve reached out to your Q2U contact to secure formal approval from the Q2U brand team.

The logo must never be used in a way that implies an endorsement or affiliation with Q2U where such a relationship does not exist, such as being featured on the cover of a book or in a TV commercial other than adjacent to an active Q2U QR code.

Q2U Logo with tm mark

Use the appropriate color

We’ll usually ask you to use the full-color version of our logo on a white background. The grey or white versions are also acceptable when there are constraints.

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Don't modify the logo

Don’t modify or distort the logo, change any colors, or add additional elements.

Q2U Spacing Guide
Q2U branded QR Code

Adhere to proper clear space

The amount of clear space around our logo should be equal to or greater than the height and width of the “2U” in Q2U. The exception being when it associated with a Q2U™ QR code in which case it is below and to the right and sized to be a minimum of 7% of the area of the QR code. 

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Don’t overcrowd things

Don’t crowd the logo with images, text, or other graphics that compromise its impact.

Keep a clear hierarchy

Use the Q2U logo as a supporting element, in a context that clearly describes the role of Q2U.

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Don’t overstate Q2U’s role

Don’t use the logo as the most prominent element or in a way that implies affiliation or endorsement.

Q2U brand colors

You may not use the Q2U brand colors in your own materials.

Sample Logo Using Q2U Colors

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Don’t use our brand colors in your logo or icon

Don’t incorporate the distinctive Q2U color combination or pattern into your own logo or icon.

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Don’t use our brand colors as decoration

Don’t use the Q2U brand colors as decoration on your website, flyer, etc. or to signal a relationship or affiliation with Q2U.